Supporting the Entry of Small and Medium Broadcasters (PP) into the Asian Market (December 4)
- Operating the Korea broadcasting content exhibition booth and investment consultation meetings at the Asia TV Forum (ATF), the largest in Asia.
□ The Ministry of Science and ICT (MSIT) announced that it will participate in Asia TV Forum & Market (ATF)*, the largest content fair in Asia, in Singapore from December 5th (Wednesday) to 7th (Friday), run Korea broadcasting content exhibition booth, and support the overseas market entry of small and medium-sized broadcasting channel operators (PP).
*The largest content trade fair in the Asian market brings together more than 700 institutes and operators from 60 countries annually and operates joint exhibition booth by nation, exhibition halls, and conferences.
□ The event will be attended, for the third time, by 10 small and medium broadcasters (42 programs) selected through the ‘2018 Broadcasting Program Production Support Project’ (September 2018) and company contest for Korea exhibition hall at ATF. The event will promote content for three days and hold one-on-one investment consultation meetings among overseas broadcasters, investors, and distributors from Singapore, China, France, Japan, Taiwan, and Australia.
* Operators (number of programs) : Embla Communication(5), Money Today network Inc.(6), Media OBS(5), Sky Life TV(3), Berry Entertainment Media(2), CNTV(4), New Law TV(2), KCTV Jeju(2), FTV(7), Happy DOG TV(6)
ㅇ In particular, from this year, MSIT will support the content that is completed through the format-type broadcasting program production* in Korean content promotion booth. In doing so, the government will make sure that the contents produced with the support of the government can lead to the increase of sales by attracting overseas investors and the reinforcement of small and medium broadcasters’ production capability.
* A key component of a program that remains intact in every episode in a particular program.
□ An officer of MSIT commented that “we will make every effort so that small and medium broadcasters with capabilities can actively advance into overseas markets instead of satisfying with the domestic market by providing opportunities to take part in overseas fair trade.”